Many of us see buying life insurance and most types of financial planning as complicated endeavors. Not only does it seem complex, but it's also just not fun to think about the possibility of ever needing a life insurance policy. Life insurance is important, though, to protect your loved ones in case something unforeseen does happen. Many of us avoid the decision to protect our families, but IntelliQuote can simplify the process of buying a life insurance policy.
Why People Avoid Shopping For Life Insurance
People stay away from life insurance for a variety of reasons. We already mentioned the perception that it's complicated, which is simple enough to dispel. Many avoid the thought of ones possible demise, but there is also the miconception that life insurance is incredibly expensive.
According to a recent LIMRA Insurance Barometer Study, 86% of respondents claim they haven't purchased life insurance because it's too expensive. When asked, these same people overestimated the cost of life insurance by more than 2x. The truth is that life insurance is affordable.