Many of the nation’s leading life insurance carriers are working to cater to the needs of working class America. Perhaps you’ve notice a life insurance kiosk in your local pharmacy or even at the mall? If so, what was your reaction? Do you appreciate the convenience of shopping for life insurance in the retail stores you frequent? Would you rather shop online? Or, perhaps you want to meet with an advisor in person? No matter your preferred method of comparing life insurance rates, you might begin to see more life insurance offers in unconventional places in the near future.
A recent article in the Wall Street Journal detailed the efforts of MetLife to offer life insurance inside select Wal-Mart stores. An initiative that started in Georgia and South Carolina, MetLife plans to expand the program into additional states in the near future. What is MetLife’s main selling point with these kiosks? Not to necessarily offer the cheapest life insurance rates on the market, but to make coverage more accessible. When one considers that there is an estimated $3 trillion gap in life insurance protection* in the United States, it is feasible that this business model will eventually prove effective.
At IntelliQuote, we are proud to offer access to the industry’s most competitive life insurance rates in an online shopping environment. Since we first opened our doors in 1997, we have proudly served hundreds of thousands of consumers from the comfort of their homes. We understand the importance of convenience in today’s modern and fast-paced world which is precisely why we have been providing a hassle free process for nearly two decades. We’re intrigued to see how MetLife’s program will perform, as well as other similar life insurance sales methods. Only time will tell if the American public will embrace this approach. In the meantime, we would love to hear your thoughts.
Would you consider buying life insurance in a retail environment?
If you would prefer to compare life insurance rates online, we encourage you to request a quote today! Have questions? Your personal IntelliQuote advisor is here for you every step of the way!
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