There aren't many people who enjoy thinking about death in any form. If given a choice, many of us would rather mow the lawn or even undergo a root canal than sit down and make plans for the afterlife. For some, though, perpetual avoidance of discussing important issues like this can be costly, particularly for those who are left behind.
Is Death Phobia Really a Thing?
If you're truly afraid of dying, you're not alone. This is a real phobia with a name, Thanatophobia, the fear of dying, fear of being cremated or buried, and fear of the unknown. While not everyone may have a fear to the degree of this phobia, reluctance to think about or discuss death is still quite common.
Penn Mutual conducted a survey recently about leading topics for dinner table discussion. A majority of respondents were excited about discussing uses for lottery winnings or super powers, with last place subjects being about death and dying and life insurance. LIMRA's Insurance Barometer Study confirms this. They found that 30% of people avoid buying a life insurance policy because they don't like thinking about death.