June 27, 2012 [Read the PRWeb article]
Trusted life insurance agency IntelliQuote, is committed now more than ever to educate the underinsured about the importance of life insurance protection. The growing agency recently identified a unique opportunity to engage the underinsured following the release of the 2012 Insurance Barometer Study. Through a series of consumer outreach programs, IntelliQuote is working to educate consumers and ultimately make life insurance easier to attain.
According the 2012 Barometer Study, 36 percent of Americans in their prime insurance-buying years, between the ages of 25 to 41, feel they are not carrying adequate coverage. Figures like these have motivated the thought leaders at IntelliQuote to educate the public about the importance of life insurance protection. It is their goal to reach the underinsured population, to provide education around the importance of life insurance and to simplify the process of securing coverage. It is through these efforts that IntelliQuote has become one of the largest and most successful online life insurance agencies in the industry today. More importantly, these efforts have helped IntelliQuote customers secure the life insurance coverage they need.
Founded in 1997, IntelliQuote has since become one of the industry’s leading online life insurance agencies.Providing unrivaled customer support and the most competitive product offering on the market, IntelliQuote has helped thousands of consumers secure permanent and term life insurance coverage. Offering open access to the proprietary IntelliQuote Life Insurance Quote Engine, site visitors enjoy instant access to life insurance quotes from the leading carriers. In addition, IntelliQuote customers enjoy the guidance and insight of the IntelliQuote team of licensed life insurance agents; providing all of the benefits of a traditional agencies with the convenience of the online experience. As the industry leader in both products and services, IntelliQuote is truly the online life insurance agency of choice.
IntelliQuote consumer education efforts include: social media outreach, the IntelliQuote Life Insurance Blog,additions to the IntelliQuote library of informational articles and unlimited access to the IntelliQuote Life Insurance Quote Engine. Through each channel, IntelliQuote is connecting with consumers seeking information about life insurance coverage. Furthermore, the IntelliQuote online interface gives visitors the resources necessary to secure individual life insurance policies from virtually anywhere. In short, IntelliQuote is helping the uninsured get the coverage they need.
“Consumer outreach and education has been at the core of our business model since we were first established,” said Gary Lardy, President and CEO of IntelliQuote. “Whether they buy from us or a competitor is not our concern, we simply feel it is our responsibility as leaders, in the life insurance industry, to educate consumers about the importance of carrying adequate coverage. We have however taken it a step beyond education, making it surprisingly simple to purchase policies through our interface.”
In recent months IntelliQuote has seen a rise in consumer interest surrounding life insurance. As the economy begins to show signs of recovery, the IntelliQuote team is encouraged by this trend. From increased readership on the IntelliQuote blog to larger search volume within the IntelliQuote Life Insurance Online Resources, consumers are once again looking to invest in life insurance.
“We couldn’t be more pleased to see this shift in consumer behavior,” added Lardy.
This rise in consumer interest only motivates the IntelliQuote Team to explore new opportunities for customer engagement. Watch for more exciting announcement from the leaders at IntelliQuote as they continue to educate consumers and work to make life insurance protection even more readily available.
Headquartered in El Dorado Hills, California, IntelliQuote is a highly respected innovator in the online life insurance industry. Offering instant online quotes, unrivaled customer service and access to the most competitive life insurance products on the market; IntelliQuote is the undisputed leader in the space. For more information about IntelliQuote visit http://www.intelliquote.com or call 1-800-963-6405.