Each year the folks at LIMRA remind us to “insure our love” with life insurance protection. This annual campaign serves as an opportunity for insurance professionals and industry organizations to shed light on the great need for life insurance protection. According to LIMRA, 85 percent of Americans agree “most people need life insurance,” yet millions are
uninsured or underinsured. This is why we’re reminding you in today’s post of the many reasons to insure your love.
Research from LIMRA tells us that 31 percent of adults would feel the financial impact of the loss of a primary wage earner within 30 days. Though it’s a tough situation to consider, ask yourself how your family’s financial situation would change if you, or your spouse, were to pass away. How long would your family be able to survive financially before making tough decisions such as selling the house or other assets? If your loved ones would face financial stress, now is the time to insure your love!